Allison Lazard

My research revolves around a core interest in how visual design influences message perception and engagement. In our digital environment, individuals encounter visual messages at unprecedented rates. Specifically, my research interests focus on how visual and interactive design influences health and science communication, including health and wellness campaigns and environmental science communication. As visually communicating across a broad range of media is critical for effective messaging, my long-term research goals focus on identifying the role of visual and interactive design, in strategic communication, as tools that aid in favorable message evaluations.

Communication is my focus, and visual design has been my method in a career filled with multidisciplinary approaches for effective communication design. I have gained professional industry experience in a variety of visual design roles that range from commercial photography in food and product promotion to interactive and print design in the health care industry, along with teaching courses in media effects, digital photography, graphic design, and digital media design. With a Ph.D. in advertising (The University of Texas at Austin), M.S. in informatics (Indiana University-Purdue University Indianapolis), and a B.S. in visual communication (Ohio University), my educational and professional experiences combine to give me a unique advantage for my research that contributes to a larger body of theoretical knowledge in advertising, visual communication, health communication, and science communication, as well as allowing me to contribute to my discipline through teaching and mentoring at undergraduate and graduate levels.

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